The Substack Setup
Content That Leads To Clients

This is a 4-week group program with 8 live sessions.

We meet twice a week and build your Substack so your work is clearly expressed, easy to navigate, and positioned to lead to clients.

Session 1: Publication Strategy and Positioning We start with the foundation: who you’re writing for, what your Substack stands for, and how to position your publication so the right people find you and know immediately they’re in the right place.

Session 2: Profile, Pillars, and Publication Setup We build it out. Your profile, your About page, your pillars (the themes your content lives in), your tags, your header, your welcome email. All of it set up with intention, not guesswork.

Session 3: Content Plan and Tagging System We map your weekly content machine, podcast, article, live stream, paid training, and set up the tagging system that keeps everything organized and easy for your readers to navigate.

Session 4: Customer Journey and Membership Strategy We build the path from free subscriber to paying client. Your paid tier, your membership strategy, what paid members get and why it’s worth it, and how your free content leads people there naturally.

Session 5: Visibility and Lead Generation We go beyond your existing audience. Notes, restacks, collaborative lives, cross-publication features, the strategies that grow your subscriber base consistently without paid ads.

Session 6: Monetization and Next Steps We connect everything to revenue. How to make offers inside your content without it feeling like a pitch, how to use your Substack to fill your high-ticket offers, and what your next 90 days look like.

Sessions 7 & 8: Refinement and Implementation A full week to fine-tune what’s live, answer questions, and make sure nothing is left half-built.

This is for women who are already creating and want their work to lead to clients.